-Senses can add context to any kind of information
Seeing and Reading
Affect how you perceive info
-Not physically there when people happening
-Mass media impersonal
Some interactive like radio postcast, but most of the time indirect
Context of what happening, feedback is delayed, one way information
-Example:
Not want favorite show cancelled
=> Mostly one way
What does Mass Media accomplish?
Information Function
Gives us information
Why? Human beings are curious about what happened
Where we fit in in the rest of the world
World are now complex
-Information Overwhelmed
Explosion of information
-Competing, leading to inaccuracy
Interpretation function
-Newpaper editorial
Write column > Opinion going on
Think not know what talking bias, lack of trust
Example: Fox News, ommit info, focus on idiotic news
-Pretending to be neutral
Lying to the audience in a regular basis
-Manipulate deceive people on purpose
propoganda: lie, and benefit from it
Not, bad, sometimes it helps
Instruction function
Intructive: more like teaching
In-depth coverage
ex. lengthy interview
Opposite to television
-Ex. Documentary
Bonding Function
Coming together as a community
Talk about the news with other people
Lots of time tragic events
Whole country bonded together in shock
Election
Diversion Function
Diversion: Go off, diverted from
Light, enjoyable, diversion from every day life
The Media as GateKeeper
GateKeeper: Let you into a gate or not
Media outlets are affection or control info that we get
Decisions are made in the organization
-relating info
-limiting: Executive, no we are not reporting, for whatever reason
-relaying: need some kind of information
-Writer ommit based on judgement
-Editor: Reject, cross out when writer writes it to the editor
-Business side, CEO of network
-Publisher: Influence editorial
-Senses we use, but we also need equipment
-These days, technology is needed to access
Limiting
Decision made > Which part of the story gets reported
Ex. Newspaper
Subscription & Advertising commercials
Limitation is not irrelevant, not fit into the narrative
-Time constraints, pressure from advertisers
-censorship
Governments sensor the news, everyone are human beings
We can’t help, we have our biases
-As long as upfront of biases, leftest or liberal, as long as we know is ok, but pretending to be objective, it is a problem for society
Not locked
-Some people, don’t listen to anybody, more rigid in those beliefs
Expand messages
News story on television, about a natural disaster, next day cite the story, expanding on the information
Fact-check
Politions exaggerate, don’t tell the truth
Gatekeeper reinterpretation
Reinterpreation, lot’s of things we don’t know..
Tune into business channels, break it down, help you understand the materials
The Media as “Watchdog”
No independent media
NOrth Korea, Hostage video, not real
Other countries nominally democratic, media has a role
US: Freedom of Press
Somebody has to help people from going on
Investigative reporting
Research > Background > Get info out of them
Expose info > motivate people to advocate some type of change
Sometimes it doesn’t happen
Covering president & Whitehouse
Watch dog < Lap dog
-Abandon watchdog responsibility
Government giving information > Reported as if true
-Attack-dog not helpful
To get more clicks, or views, not helpful
Too much, some of them just don’t trust anybody